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The Economic Benefits of Hosting Euro 2024: Analysis of Euro 1996 

UEFA Euro 1996 - WikipediaUEFA Euro 2024 - Wikipedia

With the Euro 2024 just around the corner, the excitement is through the roof. While this year’s tournament will be hosted by Germany, it’s a great time to reflect on the economic benefits the UK experienced the last time it hosted a major football event, Euro 1996. Understanding these benefits can provide valuable insights into how such events can positively impact a country’s economy. 

Economy Boost  

Increased Tourism and Hospitality Revenue 

When the UK hosted Euro ’96, the influx of football fans from across Europe led to a significant boost in tourism. Hotels, restaurants, and local attractions experienced a surge in visitors, resulting in increased revenue. For instance, during Euro ’96, cities like London, Manchester, and Liverpool saw hotel occupancy rates soar, with some reporting up to 90% occupancy. This kind of demand not only fills hotels but also stimulates spending in local cafes, restaurants, and shops. 

Job Creation 

The demand for services during a major tournament creates numerous job opportunities. Euro ’96 led to the creation of thousands of temporary jobs in various sectors, including hospitality, transportation, security, and retail. For example, additional staff were needed to manage the influx of visitors at airports, train stations, and hotels. This temporary employment boost can provide valuable work experience for young people, particularly those in sixth form looking for summer jobs. 

Infrastructure Development 

Stadium Upgrades and Construction 

Euro 2024 stadiums (Germany) – StadiumDB.com

Hosting an international event like the Euros often necessitates significant infrastructure investments. In preparation for Euro ’96, the UK invested heavily in upgrading existing stadiums and building new facilities. Wembley Stadium, for example, underwent major renovations to meet international standards set out by Fifa. These improvements not only catered to the immediate needs of the tournament but also left a legacy for future events and local sporting activities with even the most recent World Cup having games in there.  

Transport and Public Services Enhancements 

To accommodate the influx of visitors, host cities often upgrade their transport networks and public services. Euro ’96 prompted improvements in public transport systems, including better train services and enhanced airport facilities. These upgrades benefited not only tourists but also residents, improving daily commutes and boosting the overall efficiency of public services. 

Long-Term Economic Benefits 

Increased Global Visibility and Investment 

Hosting a major sporting event like the Euros puts the host nation in the global spotlight. This increased visibility can attract future tourism and investment. Following Euro ’96, the UK saw a sustained rise in international visitors, eager to explore the country they had seen during the tournament. Additionally, the successful hosting of the event showcased the UK’s ability to manage large-scale events, making it an attractive destination for future international conferences, concerts, and sporting events. 

Educational and Career Opportunities 

Skill Development and Volunteering 

Hosting a major tournament offers numerous volunteering opportunities for students. Euro ’96 provided many young people with the chance to develop skills such as event management, customer service, and teamwork. These experiences can enhance your CV and give you a competitive edge in the job market. Volunteering at such events also offers networking opportunities with professionals in various industries, potentially opening doors to future career paths. 

Real-World Business and Economic Lessons 

For students interested in economics, business, or tourism, hosting a major event like Euro 2024 offers real-world case studies on the economic impact of large-scale events. Understanding how tourism, infrastructure investment, and job creation interact during such events can provide valuable insights that apply to various fields of study and careers. 


As we look forward to Euro 2024 in Germany, it’s important to recognise the economic benefits that hosting such an event can bring. From increased tourism and job creation to long-term infrastructure improvements and urban regeneration, the positive impacts are extensive. Reflecting on the UK’s experience with Euro ’96, we can see how hosting a major football tournament is more than just a series of matches—it’s an opportunity for economic growth and development. 

With the UK to host the Euro’s again in 2028 it will be interesting to see the benefits that this brings to the economy this time round   

Good Luck to England in the Euro’s 2024!